Brad Mondo currently has over 7 million subscribers on YouTube and 2.1 million followers on Instagram so he has considerable influence in the beauty community. So, people were quick to buy and review products from his brand XMondo.

The brand features products for styling and haircare in shiny futuristic packaging along with sci-fi names like SuperNova, Forcefield, and Recalibrate. One of their top sellers is the WaveTech ($27) styling foam; it has over 3000 reviewers giving it 5 out of 5. Hairdresser Frankie White reviewed it on her YouTube channel, giving it "a ten out of ten" because "the results are wild." Other products from the brand have done similarly well, notably the Salty ($26) spray and the Hydraglow conditioner ($25). The results seemingly justify the price tag for many, as a little goes a long way. They're also popular in the curl community and now, the hair dye community.

The #xmondocolor has 53 million views on TikTok, and creators are now putting Mondo's glossy colors to the test. One user reveals stunning turquoise highlights in her video and declares: "I AM OBSESSED." XMondo colors — which cost $28 for an 8-ounce bottle — all claim to include "bond builders," which reportedly "restore damaged hair fibers" (via XMondo). While we can't verify if the product actually does that as well, we can say that users who have posted the results of the coloring seem to love it, and have shown off some pretty compelling video evidence that the somewhat steep price is worth it.