While most Hollywood stars are taking a break for the holidays, Ashley Greene is still hard at work on her latest gig.

This morning, the Twilight star—clad in a fabulous holiday-red DKNY coat, her gorgeous brown locks blowing in the breeze—attended the unveiling of her huge, 100-foot-tall DKNY Jeans ad in New York City's Times Square.

Click in to take a closer look at the hot ad, and find out what Ashley dished exclusively to E! News about her holiday plans!