After a virtual Town Hall on racial justice, Creative Artists Agency has named theatre agent Kevin Lin and multicultural business exec Ruben Garcia as co-heads of the Hollywood talent agency’s Cultural Business Strategy.

In their new roles, Lin and Garcia will work with CAA president Richard Lovett and the CAA boardroom to create more creative opportunities and business growth for the agency’s diverse clients to strengthen the talent agency’s inclusion efforts.

“I’ve seen first-hand the incredible influence CAA has in championing artists, athletes, and icons that truly reflect the world we live in, especially in the face of systemic racism against Black lives and communities of color. Building upon the commitments we made at our Amplify Town Hall, I’m humbled and excited to work with colleagues across the agency to reaffirm and redefine CAA’s multicultural leadership,” Kevin Lin said in a statement.

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In June, CAA held a Town Hall event under its Amplify banner that saw agency toppers, talent, activists and organizers discuss steps required to create more equitable industries.

“CAA is on a mission. We are relentless in our pursuit of opportunities for all – for colleagues, for clients, and for those in our Amplify network committed to accelerating positive, hopeful, energetic change. Kevin and Ruben are superstar leaders in these efforts,” CAA co-chairman Richard Lovett added in his own statement.

The Amplify Town Hall came as entertainment companies are being pushed to remedy their continued lack of non-white representation amongst their ranks, especially at the highest of levels. CAA will be looking to support Black-owned and operated companies, continue anti-racist education and accountability within CAA, as it tackles “misleading stereotypes that impede opportunity for underrepresented creators and talent,” the company said.

“I am proud of the investments and commitments that we have made to create more space and opportunity for so many talented artists who are shaping the cultural landscape. As the world and our industry continue to confront a range of social challenges, I am excited to launch this new partnership with Kevin to innovate on our existing efforts and continue the important work of changing the complexion of our industry,” Garcia said in another statement.

Garcia and Lin will push ahead with existing initiatives at CAA like the the Motion Picture Cast Diversity Index, the Amplify database, Motion Picture and Television Roadshows, and creative talent development events like the Writers Bootcamp and Creators Summits.