When JoJo Siwa admitted that she has been dying her hair since she was two, very few fans actually thought it was her decision to cover her natural brunette. During the "Abby's Ultimate Dance Competition" candid interview, Siwa stated, "I get brown roots — so I have to dye it so it looks like I'm a natural blonde," meaning that someone in her life is facilitating the coloring of her hair and likely encouraging her to keep her iconic champagne locks.

Most fans quickly assumed it was her mother. Social media boards took turns guessing as to why, with many concluding that her mom wanted her to stand out in the world of dance and Hollywood at large, noting that the super light blonde is a rare color to come by. In the interview, Jessalynn claims, "Nothing is off limits when it comes to doing what I think will benefit JoJo."

Siwa has never addressed why her hair was colored from toddlerhood or why she chose to keep the blonde for so long. It's likely that the color and her ever-present side-ponytail paired with a huge glittery bow evolved into her signature look. Once she reached a certain level of fame, it was hard to let those easily identifiable features go. Indeed, when she eventually ditched the accessory, "The Masked Singer" contestant admitted that it was really difficult telling her mom she wanted to change up her style.