Despite benefiting the golfers in many ways, the LIV contract has also brought a lot of discomfort to their careers. One such instance is losing partnerships with several renowned brands. On this list, one name stands above the rest and that is Phil Mickelson. 

Lefty suffered a huge loss by losing his sponsor, $3.6 billion worth Callaway, who had been his partner since 2004. But amidst so much bitter tenacity with the golf equipment brand since last year, this year Mickelson’s take on its new launch gives him greater ground as a whole.

Phil Mickelson and his take on Callaway’s latest launch 

While it is evident that when golfers part ways with a brand, they tend to cut all ties with them. The 53-year-old golfer defied this notion and became the bigger person by acknowledging his former sponsor.

Callaway, the leading brand for golf amenities, always gets huge craze in the market whenever it launches a new equipment, and this time with the launch of the 2023 Callaway Apex Irons, the hype is on an all time high. Even the Hall of Famer couldn’t resist getting his hands on these lovely golf clubs. 

They are awesome. Got them last week and immediately put them in the bag. Sound, feel, performance are all amazing.

— Phil Mickelson (@PhilMickelson) August 1, 2023

First 4 rounds with them
67 Del Mar cc
64 farms
67 La Jolla cc
63 farms

I’d say they’re performing well 👍

— Phil Mickelson (@PhilMickelson) August 2, 2023

Thus, after being mightily impressed by these golf clubs, he went on Twitter (now X) and posted, “They are awesome. Got them last week and immediately put them in the bag. Sound, feel, performance are all amazing.”

And in reply to that tweet, one golf netizen inquired, “What about your performance?” And to this, the Lefty replied, “First 4 rounds with them: 67 Del Mar CC, 64 Farms, 67 La Jolla CC, 63 Farms. I’d say they’re performing well.”

Hence, Mickelson’s statements reflected his joy over his new golf goodies. 

Even Golf Magic shared a post with his picture and caption, “LIV Golf’s Phil Mickelson can’t stop going LOW with his new 2023 Callaway Apex irons,” stating that though his game has been low so far this year with no win, the dynamics might change with these new installments in his golf bag. 

Key points about Callaway’s latest clubs

These latest clubs were posted by the Instagram handle of the All Golf Company.  And these shiny beauties have Apex and Callaway inscribed on them, which anyway enhances the class of the brand even more. They are very easy to manage and come with a steel shaft, which requires a firm grip to have a good game experience. Apex stands for performance and precision, and is a highly preferred Callaway series. They don’t possess a deep cavity line, and they perform better with the right driver.  

Jon Rahm signed with Callaway in 2021, and perhaps it has been one of his secret recipes for his two major wins, because the right clubs play a huge role on the field. 

Do you think Callaway will ever again resume its partnership with Phil Mickelson? Let us know in the comments below. 

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