Iga Swiatek signed a deal back in August last year with the Roger Federer-backed shoe company called On Running. However, the social media side of the company has not reflected the tennis star on their account at all in the past few months. They only have one post on their social media related to tennis, and that too of Ben Shelton in the last 3 months. Needless to say, fans are not happy.

The company is backed by two major tennis players – Roger Federer and Iga Swiatek. But still, their social media accounts fall short of representation. Especially with the amazing streak the WTA world number 1 is having at the moment. A fan recently posted about this to start a conversation around it.

Tennis fans seethe at On Running’s social media ignoring Iga Swiatek

The tennis circuit stated that Iga Swiatek is playing amazingly well and is also about to enter the first grand slam of the year. The least she deserves is a feature on the social media of On Running, a popular brand in the sport world. But it shows nothing of that sort.

Their social media game is actually pretty reflective of their overall effort, which is close to zero.

— s (@swiatekburner) January 12, 2024

A fan wrote, “Their social media game is actually pretty reflective of their overall effort, which is close to zero.” The fans feel that they are not posting as well as they should on their social media accounts, especially around tennis.

not to mention: twitter followers:
iga swiatek: 500K+
ben shelton: 30K and i am rounding up here

— KW Watches Tennis (@KW07540244) January 12, 2024

Another fan wrote, “Not to mention Twitter followers: Iga Swiatek: 500K+ ben Shelton: 30K and I am rounding up here.” Pointing to the fact that the tennis star has more followers so if she is featured it works for the mutual benefit of both her and the brand.

It's so embarrassing that Federer has a stake in this company, or is it his conflict of interest that instead he is focusing on his client Coco?

— Jasmine ✨💞 1G4 💞✨ (@igababygoat) January 12, 2024

One also pointed to the fact that even though Federer has a stake in the brand, the focus on tennis is lacking quite so much.

Someone also mentioned, “Sad but true”, implying that this was the sad reality of their social media.

One of the last comments was, “And everyone complained about Asics…”, comparing the brand’s strategy to ASICS and how everyone was complaining about that brand even though On Running is also ignoring tennis players’ presence on their social media.

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Even though On Running may not be giving Swiatek the required publicity on their page, she recently signed up with 2 more brands for collaborating just at the start of the season.

New brand collaborations that Iga Swiatek has taken up

Iga Swiatek recently posted about 2 new collaborations on her social media account. One of the first collaborations that she talked about was with LEGO. She has now officially become the LEGO brand ambassador in Poland. She made a post about it standing next to a LEGO brick in red and yellow color.

🥳 I know how much you’ve been talking about it and thinking that me and THIS it’s a great match. And here it is! From today I’m LEGO brand ambassador in Poland and it means: even more LEGO bricks in my life!

— Iga Świątek (@iga_swiatek) January 9, 2024

Another collaboration that she was able to score this year was with a racquet company. She posted about how she has now joined hands with Tecnifibre for the racquet sponsorship for this season.

If not On Running, perhaps the Polish star will get due recognition elsewhere.

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