After having a sigh of relief post-pandemic in 2022, The US Open of surfing is yet again facing a massive challenge in 2023. One of the largest action sports in the world is going through its own adventure. The title sponsor of the tournament, Vans, has opted not to renew the title sponsorship. Moreover, it leaves a significant void currently for the administration. But why did they decide to not renew a decade-long sponsorship?

The US Open of surfing lost their title sponsors

As Vans’ revenue declined by 13% in the third quarter of 2022 from the previous year, according to the financial report of their parent company, VF Corporation. Vans have been in a tough spot, as their year also looks pretty challenging. “The decision to not renew our title sponsorship of the US Open of Surf comes as we look to prioritize several of our owned events, activations and contests, including the House of Vans brand platform, as well as the Vans Showdown and Block Party in skate and the Vans Pipe Masters and the Duct Tape Festival in surf, and more,” Vans’ officials stated in their statement.

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On the other hand, the owners of the event are looking out for a fresh approach. They would never want the fans of the biggest action sports festival to get disappointed. The event owners and the surf competition organizers released a joint statement, which disclosed their take on the 2023 outing. “IMG and the World Surf League are excited to open up a new chapter for the US Open of Surfing,” they said.

They added, “As one of the largest surfing festivals in the world, fans can expect a fresh approach to the event they know and love as we bring back the WSL Challenger Series and combine this with community-focused activities and beachside entertainment.“

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However, they don’t have any dispute with Vans. Moreover, they thanked all their sponsors who have led them to the position they are in today. What do you think about this massive festival’s arrival in 2023? Are you looking forward to it? If yes, who do you think will come up as their new sponsors? Let us know in the comment section.