Hailey Bieber put aside her go-to little black dresses and opted instead for three fabulous vibrant summer looks in celebration of her latest Rhode launch.

The model stepped out Monday for a day of engagements and bashes to mark the release of her newest lip treatment, the Strawberry Glaze, which she produced in collaboration with American doughnut shop Krispy Kreme.

In the morning, Bieber arrived for an interview at Good Morning America’s offices wearing a fantastic red gown evocative of a modern-day Marilyn Monroe. The off-the-shoulder dress by Vivienne Westwood featured a breezy layered skirt. Bieber paired it with glossy red pinup-inspired peep-toe heels by Maison Ernest, a matching glossy red mini bag by Ferragamo, and plenty of gold and diamond jewelry, including gold hoop earrings, a gold watch, diamond rings, and a diamond tennis anklet. She wore, of course, her signature “strawberry makeup” for the occasion, as well as a pointy red manicure to match. Her sleek brunette bob was styled in a side-parted ’do.

Bieber paired the same red-hot bag with a scrunchy white minidress—from Marc Jacobs's Fall 2023 collection—for an engagement in TriBeCa later in the day. The sleeveless mini featured structured, elevated shoulders, and a cinched waist. For this look, the trendsetting star chose a comfortable pair of pointy red suede flats with faux buckles adorning the front by Manolo Blahnik.

Bieber’s last look of the day was a strapless red minidress from Ermanno Scervino's Fall 2023 collection, which she adorably wore with strawberry earrings and her big silver B (for Bieber) necklace. She styled the party ’fit with another red leather handbag, elongated brown rectangular sunglasses, and the same vintage-inspired red peep-toe heels. For this look, she wore her hair up in a fancy side-parted bun, with a wave of hair falling over one side of her face.

“STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!” Bieber captioned an Instagram post featured photos from the launch day, including snaps of her glamorous red dresses.

Rosa Sanchez is the senior news editor at Harper's Bazaar, working on news as it relates to entertainment, fashion, and culture. Previously, she was a news editor at ABC News and, prior to that, a managing editor of celebrity news at American Media. She has also written features for Rolling Stone, Teen Vogue, Forbes, and The Hollywood Reporter, among other outlets.