Per Foodsided, Doritos released a teaser for the big ad during the week of Jan. 15. It shows Jimmy Kimmel interviewing Mindy Kaling on Jimmy Kimmel Live. Kimmel asks, "Did you see him backstage?" When Kaling responds no, he says, "Oh...well, he's got a new look. Like, a look that no one's ever had before. But don't mention it. Be cool." Then he begins his introduction of the next guest, and Kaling's shocked reaction of "Holy —!" is quickly cut to black as the hashtag #FlatMatthew appears on the screen.

Who is this mysterious person? People was among the first to report that it's none other than Matthew McConaughey ... well, a two-dimensional version of him, that is. A new teaser shows him appearing as a kite being flown by a dog as a mom and two kids watch. "Why does that kite look like Matthew McConaughey?" asks one child. Mom gawks as the floating McConaughey calls for help. All this is to promote the re-release of Doritos' 3D Crunch brand. "I couldn't be more thrilled to introduce this campaign to the world and see fans' smiles," Frito-Lay North America SVP and chief marketing officer Rachel Fernando said in a PR statement.

The decidedly un-flat snack first hit shelves in 1998, and is now returning in two new flavors: Spicy Ranch and Chili Cheese Nacho. Happily for chip lovers, they're available in stores now, making it a must-buy for your Super Bowl shopping list.