Sometime last year, fast-food giant Subway struck a deal with Stewart-Haas Racing. It became the primary partner of the #4 Ford of Kevin Harvick. The partnership took effect around mid-September during the Cup Series race at the Bristol Motor Speedway.

Admittedly, not much is known about the details of the deal. However, it is quite possible that the deal is close to what Chase Elliott is receiving from Hooters. Reports suggested that the 2020 Cup Series champion could earn anything between $400,000 to $600,000. Given that Harvick himself is a champion, he could also be expected to have similar royalties befitting a driver of such caliber.

It is also worth mentioning that the Stewart-Haas Racing and Subway deal will run across multiple seasons. The initial phase of the contract saw the brand partner the team for five races in 2021. However, it may make more appearances on the track in the coming season.

What next for Kevin Harvick and Stewart-Haas Racing?

Admittedly, the 2021 season was a disappointing campaign for Harvick. In fact, he failed to register a single win all year, and the only SHR win came from Aric Almirola. This is a far cry from the 2020 season where he recorded nine wins during the course of the season. Naturally, the #4 driver is seeking redemption for his poor run.

Sure enough, the advent of the Gen 7 cars will provide the perfect opportunity for him to make up for it. This is because everyone is still learning about the new cars. So if Harvick can get to grips quicker than anyone else, he will hold an advantage over all of his rivals. This would go a long way into helping him clinch his second Cup Series title after his triumph in 2014.

The big question is, can he and Stewart-Haas Racing do it? Or will some other team get there first?

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