Is Aviator Nation's California Lifestyle Brand Worth It?
Jessica Wilkins Fact: there are a lot of cheap clothing products and brands out there, but Aviator Nation is not one of them. A pair of the brand's sought-after Retro Sweatpants will run you about $150, but there's more to them than the price tag. Founder Paige Mycoskie prioritizes manufacturing in the United States. In fact, the brand's clothing — like the Ninja Pullover Hoodie — is handmade in a Los Angeles-based factory, where Mycoskie employs 350 people.
"I do my best to contribute to my country and to take care of my team. I am proud to say that not a single employee on my team went unpaid through Covid," Mycoskie mentioned on Aviator Nation's website. "Aviator Nation is my way of spreading love by giving people clothes that make them look and feel good. Aviator Nation will always be a made in America company."
She ultimately explained that it's more expensive to manufacture locally than abroad, but the designer decided nonetheless to include only a portion of that additional cost in the price tag. The rest comes out of her potential profit.