NASCAR fans were left divided when Trackhouse Racing recently announced its partnership with Anheuser-Busch. The brewing company will now back the No. 1 Chevrolet driven by Ross Chastain with its Busch Light brand in the NASCAR Cup Series starting in 2024. The Anheuser-Busch sponsorship will transition from its long-standing connection with Stewart-Haas Racing to Trackhouse Racing at the end of the current season. Anheuser-Busch, a premier partner of NASCAR through its Busch Beer brands, has been a loyal sponsor of Kevin Harvick for many years.

However, with Harvick’s plans to retire after the 2023 season, the brewing magnate has found a new home with Trackhouse and Chastain. The announcement left some fans excited about the new sponsorship, while others expressed their disappointment and sadness over the end of an era.

Busch Beer announces a partnership shift to Ross Chastain for 2024

Anheuser-Busch has been Kevin Harvick’s sponsor since 2011. They started together when Harvick was still driving for Richard Childress Racing and followed the driver to Stewart-Haas Racing when he switched teams in 2014.

Since the No. 4 Ford Mustang driver decided, the sponsor has decided to partner with one of the newcomer teams in NASCAR.

Trackhouse Racing’s partnership with Anheuser-Busch and the Busch Light brand signifies another milestone for the Justin Marks-founded organization. To announce the partnership, Busch Beer’s tweet read, “Busch Light 🤝 @RossChastain coming to a track near you in 2024. ​ Here’s to a future of crushing Busch Light and smashing melons 🍉,” which stirred up a flurry of responses from fans.

Since joining the Cup Series in 2021, Trackhouse has experienced rapid growth, expanding to two full-time entries last season and creating a third team named Project 91. The multi-year agreement with Busch Light further solidifies Trackhouse’s status as an up-and-coming team in NASCAR. Ross Chastain, the chosen driver for the No. 1 Chevrolet, has already made a name for himself with three wins in the last two seasons, including a victory from the Busch Light Pole at Nashville Superspeedway.

Chastain expressed his excitement, saying, “On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!”

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“I was a Harvick fan and am becoming a Chastain fan” – Reactions to the sponsorship shift.

The announcement of Ross Chastain as the driver backed by Busch Light in the NASCAR Cup Series has sparked a passionate debate among NASCAR fans. Supporters of Kyle Busch and Kevin Harvick found themselves at odds over the changing sponsorship landscape. Some fans eagerly embraced the transition, eager to support Chastain while others expressed disappointment and skepticism, questioning Chastain’s ability to fill the shoes of their beloved drivers.

Some fans welcomed the move, expressing enthusiasm for Chastain’s potential as a driver. A Kevin Harvick fan exclaimed, “Sweet! Going from a Kevin Harvick fan to Ross next season just got better!” Another fan shared, “Damn I was a Harvick fan and am becoming a Chastain fan; they are just following.”

However, not all fans embraced the change. A fan who expressed sadness stated, “Congrat man. Do Harvick proud, or I guess I mean his fans 😢.” Some fans also expressed their doubts about Chastain’s ability to fill Harvick’s shoes effectively.

Several fans who were rallying for Kyle Busch were also left disappointed by the announcement. One fan commented, “Would’ve been perfect if they sponsored Kyle Busch,” While another lamented, “As a kyle busch fan, L”.

I’m sorry @KyleBusch would look so much better with your product then Ross. Bad move rowdy Busch allday

— Frankie Dodd (@FrankieDodd_) July 12, 2023

The sponsorship shift represents a significant move for Anheuser-Busch and Trackhouse Racing, with Busch Light recognizing Chastain’s potential and commitment to the sport. Now as the 2024 season approaches, it remains to be seen how this partnership will pan out.

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