Since launching the brand in 2019, Haus Labs has been taking the beauty industry by storm with its vibrant assortments of lipsticks, liners and eyeshadows—not to mention its game-changing cat-eye stickers. Setting out to create re-imagined takes on the cosmetics staples, the "Bad Romance" singer shared that her mission is to empower makeup enthusiasts and give them the tools to be their most authentic selves.

"Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me," she shared with fans on Instagram ahead of the brand's official launch. "We are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. We want you to see you as you see yourself. Thank you for going on this journey with me."

Gaga continued, "This isn't just makeup. It's a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself."