Lowe’s recently announced its new MVPs Pro Rewards and Partnership Program, a revamped shopping experience for professional customers. The updates to this program were based on insights from Lowe’s State of the Pro report, a study the retailer conducted to learn how to better serve its pro customers.

“We’re deepening our partnership with Pro customers because when they succeed, we succeed,” said Tony Hurst, Lowe’s senior vice president of Pro, Services and International. “We are committed to a true business partnership mindset to help Pros as they grow their businesses and their futures.” 

According to the State of the Pro report, nearly 90 percent of the home improvement professionals surveyed said retailers need to offer a valuable loyalty program. The MVPs Program rewards pro customers with Lowe’s e-gift cards when they make eligible purchases in stores and online.

Other benefits include: 

• Exclusive rewards for eligible paint purchases;
• Automatic entrance into sweepstakes with prizes that include Ford F-Series trucks;
• Free selects snacks and drinks at Lowe’s stores;
• An easy-to-use mobile and online user experience.

The program will also eventually feature “MVPs Bonus Points” that Lowe’s says “can be used for additional exciting rewards helping Pros invest in their businesses and themselves.” Lowe’s MVPs Pro Rewards is available today in certain parts of the U.S., and nationwide starting March 7.