About two years ago, Logan Paul and KSI, the big shots on YouTube, dropped their very own energy drink, PRIME. Congo Brands created the drink with the YouTubers together in 2022. Big names like MrBeast and Mark Rober are also jumping on the promotion train. And knowing how brand promotions can get monotonous, Mark Rober shook things up by teaming up with PRIME for a seriously intriguing collaboration.

So, Mark Rober spilled the beans in his recent Instagram reel. He was asked to whip up a bulletproof case for a whopping $500,000 bottle of PRIME. Being the engineering genius he is, Rober added a crazy twist to that pure gold PRIME bottle that fans could win. Fans can try to win the bottle, just as long as they don’t accidentally lose it to bubbling hot lava first.

Mark Rober’s Collaboration for the billionth bottle of PRIME

Mark Rober’s Reel caught everyone’s attention when he spoke about burning a half-a-million-dollar solid gold bottle of PRIME. In the reel, he speaks about how he is collaborating with PRIME to celebrate the sale of the billionth bottle. He then says that anyone can try to win the gold bottle if they guess the right number code to open his bulletproof safe.

To make things more interesting, he tells everyone that they will have 48 hours to figure out the number. If fans fail to figure out the number in 48 hours, the gold bottle of prime will be submerged in a bath of molten copper at 2,000 degrees F.

He states that there are two gold bottles in the bulletproof cases. One in London and one in New York. Fans will get 48 hours in a chance to win half a million dollars or will have to bear the fate of watching it burn away into molten copper.

PRIME X MrBeast

Along with Mark Rober, the one and only MrBeast collaborated with PRIME for one of his videos. In the MrBeast video featuring a Laser Maze Challenge, the YouTuber collaborated with PRIME for the first time. Players had a chance to win $250,000 dollars if they beat a difficult maze of lasers.

The final round boiled down to two contestants, turning into a test of patience. Both competitors navigated through a laser obstacle course, hoping the other would make a mistake. In a surprising turn of events, contestant number 6 emerged victorious after contestant number 4 accidentally touched a laser.

The most unexpected twist was the appearance of PRIME, a hydration giant, in the video. MrBeast revealed that PRIME had collaborated with him to create the challenge. Contestants were even seen doing a challenge while carrying a PRIME bottle. This marked PRIME’s strategic move to promote its products in various contexts, following its involvement in KSI and Logan Paul’s boxing matches.

PRIME’s appearance in MrBeast’s video indicates a broader marketing strategy, reaching diverse audiences. MrBeast explicitly mentioned the hydration drink in the video, hinting at a potential collaboration with other influencers like Logan Paul and KSI in the future.

With Mark Rober and MrBeast promoting PRIME, many fans have one question in mind. Will Logan Paul and KSI ever endorse Feastables or any product from Mark Rober? Let us know in the comments below.

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