Social media is a strange old beast, and who'd have thought that just a simple bit of shirt folding in the Pro Shop could lead to a viral video exploding around golf Twitter.

We've all tried, and failed, to get our golf shirts folded up correctly, they never quite get back to that box fresh condition - but the game was changed by one simple action at North Berwick. 

Not only is it a classic Scottish links track, but North Berwick is now the birthplace of Pro Shop shirt folding challenge that's been sweeping the nation.

The original video raised eyebrows and caught the imagination of golf pros up and down the land, with over 250,000 views prompting responses of all kinds - mainly trying to emulate the magical folding technique or offering a fresh alternative.

We'll start with the original but then watch below for some of the responses and alternatives - and we're always happy to see more so send them to us @GolfMonthly on Twitter.

First up is the original from North Berwick, the place where it all began with this puzzling but incredible take on shirt folding.

The replies came in droves, with Hartford Golf Club in Cheshire one of the first to then step up to the plate.

The pro shop shirt folding challenge is going viral 😂👏(🎥: @HartfordGolfC) October 21, 2022

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Next up, Michael Wilson from Royal North Devon Golf Club then got in on the act to give a fresh twist on the shirt folding saga.

Good effort 👏👏(🎥: @losetheyips) October 21, 2022

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And from Scotland, to Cheshire, to Devon, we then head down to Kent and Princes Golf Club for this effort - showing it's a crazy that is truly covering the entire UK.