Even the NFL itself has leaned into the moment, with commentators throwing in Taylor-inspired puns during the games and the league temporarily changing its Instagram bio to read, "Chiefs are 2-0 as Swifties," after the Grammy winner's second appearance.

But while some sports fans argued that the move showed the league is playing favorites, the NFL said there's no bad blood. 

"We frequently change our bios and profile imagery based on what's happening in and around our games, as well as culturally," the organization told People in response to the criticism on Oct. 4. "The Taylor Swift and Travis Kelce news has been a pop cultural moment we've leaned into in real time, as it's an intersection of sport and entertainment, and we've seen an incredible amount of positivity around the sport." 

So as one half of the cause of this media frenzy, what is Travis' take on the NFL's coverage?

"I think it's fun when they show who all is at the game, you know?" he shared on the Oct. 4 episode of his New Heights podcast. "I think it brings a little bit more to the atmosphere, brings a little bit more to what you're watching. They're overdoing it a little bit for sure, especially my situation. But I think they're just trying to have fun with it."

And to see just exactly what they hype was about, keep reading for pics from the Kansas City game against the New York Jets.