Spotify is a top audio streaming service that millions of people around the globe use. They have moved their business model from being strictly limited to music streaming to now having video podcasts such as The Joe Rogan Experience. This is all thanks to their chief content officer, Dawn Ostroff. But according to some employees, not all of their top businesses and shows have produced hits.

Ostroff is a well-known TV industry figure, best known for her work on “Gossip Girl” and “America’s Next Top Model.” She joined Spotify as the chief content officer in 2018 and has spent more than $1 billion on business deals, including purchasing production studios, authorizing shows, and even signing star celebrities such as Kim Kardashian, Prince Harry, Meghan Markle, and the Obamas.

According to Bloomberg, in 2021, Ostroff’s team worked to determine whether any of these produced a major new hit. The team’s report concluded that there was no new major hit, but they found two groundbreaking hits.

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The first was a true-crime drama series called “Serial” (which is now owned by The New York Times), and the second was the popular podcast by Joe Rogan, which he named, The Joe Rogan Experience.

Impact of Joe Rogan on Spotify

Joe Rogan’s podcast has affected the company both positively and negatively. On one hand, it has attracted a large audience, most of who tune in regularly. Spotify’s stock also increased by a whopping 8% the day it announced the deal with Joe Rogan in 2020.

On the other hand, Rogan’s podcast has come under fire for spreading misinformation regarding the pandemic. Famous musician, Neil Young asked for his music to be removed from Spotify after the Rogan controversy. People took to Twitter and other social media to try to “cancel” Rogan.

Spotify decided to tackle this problem by labeling specific content with warnings. The company also directed users to information hubs rather than canceling Rogan’s videos or taking serious action against him.

It is no doubt that Rogan is one of Spotify’s biggest assets and continues to grow even after controversies. The company will grow with him if everything goes according to plan and Rogan stays out of trouble.

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