North American Xbox 360 owners may not have time to play any actual games this week due to yet another torrent of entertainment content from Microsoft.

First up, there's the new app for The Cw, which Wiki tells me is some sort of cable channel dealio; it has SmartGlass capabilities including bonus content, and more details can be found on Major Nelson's blog.

Meanwhile, the Big Sports Weekend, which runs April 25 through 28, offers free access to all sports app, including ESPN, UFC, MLB.TV, NBA Game Time and NHL Game Center, regardless of your membership level. You can watch live NHL coverage; tune into UFC Fight Story matches; and check out highlights from the NBA Playoffs.