Other companies have also worked the angle of parent and child to tug at the heartstrings of viewers, like the Audi 2017 Super Bowl commercial called "Daughter." Over images of a young girl competing in a soapbox derby is the voice of her dad wondering if he should "tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?" By the end though, when she's won the race, the dad says he thinks "maybe" he can "tell her something different." The final seconds are just text: "Audi of America is committed to equal pay for equal work. Progress is for everyone."

They delivered a clear message of gender equality, and the celebration of the daughter and her dad after she's won the race works as a poignant symbol of hope in societal change for the better. The vice president of marketing for Audi of America acknowledged to Forbes that they specifically wanted the ad to "speak to America emotionally."