Paloma Jonas started her career in the modeling world around the year 2000. She has been represented by Chadwick, Model Team, and Ford Models, according to Heavy. According to her bio on Instagram, Jonas is currently represented by LA Model Management. She has had great success in her career and was featured on the cover of Nine to Five magazine in 2010.

Jonas also uses her social media platform to collaborate with brands and showcase products she loves, including adult and children's clothing, housewares, jewelry, and other accessories. She has worked with companies like Frank & Eileen, Lincoln, Oso & Me, Heather Taylor Home, Please Repeat, J.Crew, MIDLAND, Caroline Constas, Kit Undergarments.

Paloma spoke to Create & Cultivate about how these business relationships have helped her professionally. "I worked with big companies for a while and learned about how the fashion industries worked," she said. Jonas' experience in the modeling industry as well as her frequent collaborations with successful retailers gave her insider knowledge into the world of fashion merchandising and helped her bring her own company to life.