While The Honest Company has always promoted itself as a safe, eco-friendly, and all-natural producer of household goods, primarily baby and beauty care items, it began experiencing problems in 2015 when it attempted to expand outside of its core products, according to The Wall Street Journal. In 2017, the company experienced voluntary recalls of its baby powder and baby wipes, reformulated some products after The Wall Street Journal reported on the company's ingredient-labeling issue, and faced class-action lawsuits concerning product ingredients and claims. Some subscribers of the company's diaper delivery service also complained about problems canceling deliveries, prompting the company to invest in a new online ordering system (per Inc.). 

The Honest Company began to rebound after returning its focus to its core products and bringing production in-house, giving Alba and other company leaders complete oversight on the manufacture of products, according to Jilt. It also slimmed down its product line to its best selling items. Forbes also reported that a judge dismissed the lawsuit against the company, agreeing that its products had been labeled organic by a USDA accredited certifying agent, meeting federal standards.

Now, the company seems determined to stick to its mission as described on its website as "a wellness brand empowering people to live happy, healthy lives" (via The Honest Company). Its website claims to avoid more than 2,500 potentially harmful chemicals in its products (via The Honest Company).