Julian Jacobs has been named the new head of UTA’s New York City office as Allan Haldeman, partner and co-head of TV Lit, returns to Los Angeles.

Jacobs, also a partner and co-head of entertainment marketing, will move to New York in March to lead the local office. UTA launched the East Coast office in 2011 to encompass the film, TV, fashion, theater, publishing, news and other local sectors, with just over 300 employees currently.

The New York base also helped push UTA into marketing and advertising after acquiring the strategic advisory firm MediaLink. UTA’s other recent corporate moves include buying U.K. literary and talent Agency Curtis Brown Group to add to its presence in Britain, snapping up data firm Mediahound, securing capital from private equity firm EQT and adding the literary agency Fletcher & Company to its assets.

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Jacobs started in the UTA agency training program 15 years ago and helped launch and now leads the talent agency’s entertainment marketing practice representing clients like Amazon, Google and Hulu.

After 18 months in New York, Haldeman as a Pasadena native is moving back to Los Angeles to be with his family, according to UTA, while continuing his day job with TV Lit and co-heading Theater.

“We are grateful to Allan Haldeman, who, along with our New York leadership team, have expanded and heightened UTA’s presence in this global center of entertainment, culture and business,” David Kramer UTA president, said in a statement.

“With Allan’s return to the West Coast I am excited that our Partner Julian Jacobs will be taking on the role and building on the momentum of expanding opportunities for our clients, our people, and our business,” Kramer added.