The Philadelphia 76ers star James Harden has been a closed book about his personal life since his last relationship. The 33-year-old has proved his prowess on the court this season and he recently opened up about his affairs off the court. The star has had a strong affiliation with liquor since the launch of his own brand last year. Moreover, he revealed the combined effects of old age and hard liquor and the primary driving force behind his decision last year in an interview. 

Harden launched his wine brand, J-Harden wines, in partnership with Accolade Wines and J-Shed last year. The star’s friends Joel Embiid and star rapper Travis Scott attended the grand launch party to support their friend. It’s a usual sight to see a celebrity start their own liquor brand, mostly hard liquor, but Harden is different. However, the star opened up about his decision to start a wine brand instead of hard liquor.

The real reason behind James Harden wines

In a recent interview with US Weekly, James Harden candidly discussed his wine brand. The interviewer asked Harden’s inspiration behind his wine and prosecco business. Harden immediately hopped on to answer the question, addressing the struggles faced by millions of people across the globe. He said, “I’m getting a little older, so the hard liquor is very it’s very different difficult to recover from, so you know we looked into the wine.”

The star spoke people’s minds as he hinted at the effects of a hangover post a hard liquor session. 

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The star further discussed the expansion and the future of his brand. He added, “Now we’re just trying to expand. You know we’re running little bubbles and then hopefully we can go.” The fans can expect more coming out from Harden’s wine cellar in the coming years.  

NBA stars and their liquor brands

As discussed earlier, just like the celebrities on Hollywood Boulevard, some of the NBA stars have their own liquor brands. In fact, one of the biggest stars of the game – Michael Jordan – owns a tequila brand, Cincoro Tequila. Some of the other notable stars owning a liquor brand are LeBron James, Scottie Pippen, Dwayne Wade, and Yao Ming. However, in the coming years, Harden’s brand would look to rise to the global popularity attained by these brands. 

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What do you think of the Sixers’ star James Harden’s reason for starting a wine brand? Let us know in the comments below.