After the announcement of the Peacock price hike, many "Days of Our Lives" viewers took to social media to share their thoughts about the situation. "Noooo, don't raise the price," one person tweeted. "Days Better Start thinking about PLAN B! Like Bringing Back The Actors Fans want to See!" another wrote. However, others were fine with paying a bit more for the streaming service. "Peacock is the best streaming service in my opinion. The Bay. Days of Our Lives. All the Premiere League games. Great original content. I'll gladly pay a tad more for DOOL being available at 6 am!" another viewer stated.

"Days of Our Lives" moved to Peacock in the fall of 2022 after the soap's spin-off series "Beyond Salem" was a success (via Entertainment Weekly). Mark Lazarus, the chairman of NBCUniversal Television and Streaming, revealed that most fans already watched the sudser digitally and the move just made sense for the series, leaving "The Young and The Restless," "The Bold and the Beautiful," and "General Hospital" as the final three remaining soap operas on network television.