As the son of a popular TV star, it was only natural that Bruce Somers Jr. began his career in show business. He majored in dramatic arts at UC Berkeley and earned a master's degree in film in UCLA. Bruce Jr. began his career with the production company Lost Kitty Productions before moving on to commercial producing. His career then took a turn to direct response marketing — helping companies strengthen their brands by encouraging consumers to take actions such as signing up for newsletters or sharing an ad on social media. In 1999, Bruce Jr. launched his own direct response company, Sincbox Media, Inc. 

A longtime health and fitness promoter, Suzanne Somers became passionate about healthy organic eating after her initial diagnosis of breast cancer. Fittingly, then, her son has also aligned himself with a health product. Bruce Jr. is the CEO of WellisAir, a high-tech air purifier effective against viruses such as COVID. The more important similarity between this mother and son is their devotion to family. Bruce Jr. has been married for 32 years to his wife, Caroline Somers, and together they have two adult daughters with nature-inspired names: Camelia and Violet Somers. Following in her grandmother's footsteps, Camelia was a star on "The Bold and the Beautiful" for several years. Violet's creative nature is directed toward clothing design, which she showcases on her Instagram account. Violet also posted a touching tribute to her "Zannie" on Suzanne's birthday in 2022.